Questionnaire and Analysis

1) What is the most important attribute of a music video?
Performance ( )
Narrative ( )
Concept ( )
All ( )

2) Do you think that the pace of the video should match the pace of the song?

Yes
No

3) What type of tone would best suit the chosen song?

Serious ( )
Humorous ( )
Light hearted ( )
Other ----------------------------------------------------------------------------

4) Does intertexuality attract you to a music video?

Yes
No

5) What do you think is the most important element of filming?

Camera angle ( )
Camera movement ( )
Camera shots ( )
Cuts ( )

6) What is your favourite music video done by the artic monkeys?

Fluorescent adolescent ( )
I Bet You look good on the dance floor ( )
Crying lighting ( )
When the sun goes down ( )
Other -----------------------------------------------------------------------------------




Here Is Our Audience Feedback:







Our results show us that the members of our target audience prefer a video that is narrative based yet, a high majority also like a performance based music video, so we have put both of these attributes in the music video. Even though a small majority like to see concept based videos the majority, for the other two types, is higher, which mean more people will be interested in the music video and more likely to watch it.

We thought that the pace of the video should most defiantly match the pace of the song, we also asked our target audience about this to see what they thought and the results we got back were that at least over half think that the videos pace should match the songs pace. This is so the video doesn’t look random, mismatched and so it all flows.

To have a certain tone to the song will make the video more interesting and more watchable for the public, our results show us that the public like a humorous tone with a slight bit of seriousness so this will be added in, to make the video attracted to the public eye.

Intertexuality is an important part of music as the theorist Andrew Godwin says the key features to a music video include a reference to inertexuality either from a TV programme or even another music video. We asked our audience if this attracts them to a music video and over half said that it did.

Filming is an important part of making a music video. This is to get all the shots and camera angles correct as to make the video look professional. So we asked the public what they thought was the most important element of the filming process. Our target audience said that camera shots was the most important element, we will take this into account and have put some ‘killer shots’ into our video as to attract our target audience.

Florescent adolescent came up on top to the most favourite music video done by the Artic Monkeys. So we looked at this video and have tried to analyse and look at key features of how this video is so popular.